Rolex has just unveiled its stunning new collection for 2021 at Watches and Wonders, a dazzling display of horological innovation and refined aesthetics. However, the arrival of new models inevitably means the departure of others. This article delves into the world of discontinued Rolex watches, specifically focusing on models phased out around 2020 and beyond, examining the reasons behind their discontinuation and the impact on the collector's market. While we can't definitively list every single watch discontinued in 2020 (Rolex doesn't typically release comprehensive lists), we can explore several key categories and specific models that experienced their sunset. Let's dive in.
Understanding Rolex's Discontinuation Practices:
Before we delve into specific models, it's crucial to understand Rolex's approach to discontinuing watches. Unlike some brands that make grand announcements, Rolex often quietly phases out models. This subtle approach often leaves collectors playing a game of detective work, piecing together information from dealers, forums, and leaked internal documents. The reasons for discontinuation are multifaceted, and can include:
* Material Shortages: The high-quality materials used in Rolex watches, such as specific metals and gemstones, can be subject to supply chain disruptions.
* Design Evolution: Rolex constantly strives for improvement, and sometimes this means retiring older designs to make way for updated aesthetics and functionalities.
* Market Demand: While Rolex enjoys incredibly high demand across its range, some models may underperform relative to others, leading to their eventual discontinuation.
* Internal Strategy: Rolex's manufacturing and release strategies are closely guarded secrets. Sometimes, discontinuations are part of a broader strategic shift within their product lines.
Discontinued Rolex Models: A Categorical Approach
Rather than focusing solely on 2020, we'll examine discontinued models across a broader timeframe, encompassing those phased out around 2020 and extending to more recent years. This allows for a more comprehensive understanding of Rolex's product lifecycle.
1. Rolex GMT-Master II "Pepsi" Discontinuance (and related models): The discontinuation of certain GMT-Master II variations, particularly the "Pepsi" bezel versions around the 2018-2020 period (depending on specific reference number), sparked significant excitement and a surge in their value on the secondary market. The introduction of new Pepsi variants with updated movements and materials further fueled this phenomenon. The discontinuation wasn't a sudden event but rather a gradual phasing out as new models were introduced. Understanding the subtle differences between reference numbers is crucial for collectors seeking specific discontinued Pepsi models. The anticipation surrounding the release of new Pepsi variants also impacted the market for older models, highlighting the cyclical nature of Rolex's product strategy. The 2024 Rolex Pepsi discontinuance is purely speculative at this point, with no official announcements from Rolex.
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